The Beginning to a New START...

...And the Start to a New Beginning.

Introducing my Online Film Marketing Research:Is online advertising influencing our interests more so then we realize?

Movies have target audiences. Why not target those audiences more creativity my approaching them through the websites they are most likely visiting? The web is a vital source of communication and outreach. Looking to broaden your audiences from just the trailers shown on TV and in theaters, there are several other means of grabbing the public's attention of your new project. Social Media has become a booming means to communicate quickly and efficiently any magnificent new film you're developing or trying to market. Its important to remember that while film is an art, even artists have to eat. So marketing, advertising your film online through ads, tweets, posts, anything you can do, will increase your chances of having a steak dinner every once in a while.

 

 WORKS CITED *"Building Feature Film Buzz Online." ClickZ. N.p., n.d. Web. 29 Mar. 2013. *Forbes. Forbes Magazine, n.d. Web. 29 Mar. 2013.
*Hantke, Steffen. Horror Film: Creating and Marketing Fear. Jackson: University of Mississippi, 2004. Print.
*Pham, Annika, Neil Watson, and John Durie. The Film Marketing Handbook: A Practical Guide to Marketing Strategies for Independent Films. London: Media Business School, 1993. Print.




How Women Perceive Themselves

A woman's confidence and ambiguity can both stem from the media and what they decide to share with the public. Looking into this thought, I composed a video that combined an old "Betty Boop" cartoon and a Fashion Show. Betty Boop is a highly commercialized character that a lot of women look to, and this particular fashion show emphasizes the beauty in every form and figure. I wanted to show a woman's confidence in herself, shown in the way she moves and the happiness she exerts in her confidence. Though women can be seen as objects of desire, when they so called "flaunt themselves", I see their strength in their image as a positive asset. Betty Boop was seen as a beauty and fashion shows are seen as "superficial". BUT both are seen as feminine figures or hold feminine attributes which can be admired or respected. The juxtaposition of this fashion show ans this highly commercialized figure, accompanied by the Icona Pop song "I Love It", together create this feeling of determination to remain feminine and powerful.

The 1st video I made was a double exposure video through the entire length of the short.

The 2nd video I cut only have one element of double exposition, and the rest is just picture cut.

What do I look like? A professional!?

Looking at the 3D definition of professional, I do agree with its general description of what it means to be a professional. I'd like to think I uphold all three tiers, but like all I falter. Upholding a professional attitude within your work is extremely important. But there's also something to be said to keeping a light-hearted manner to keep tensions low and productivity high. Personally, I hope to one day be able to say I am a professional producer. Keeping that in mind, I decided to look into online marketing. Marketing a film online is an invaluable tool that I hope to one day possess. I surfed the web to see what I could find on the topic and came across several websites stressing the importance of this ability and outlet. I fully intend to continue researching all I can on how to market an independent film to gain an audience. There have to several blogs that continue this conversation and several websites as well that give details on how it has been done in the past. Eventually, I'd like to put my studies to practice and try marketing a film, or at least obtain an internship with the focus. This is the beginnings to a long and, hopefully, fruitful endeavor. I know I'm just starting to look into this, but I am truly excited to learn more.

I made audio magic!!

As a means to continue my studies examining how my professional life correlates with my personal life, I created two audio files and overlapped them. Each file represents a fraction of each aspect of my life. For a reflection of my personal life I recorded the sound of me brushing my teeth, emphasizing my stress on good hygiene, especially dental care. And for my professional life I used a sound recording of one of my days on set. Using these sound files I have been able to examine my life and its different aspects in a different light. Focusing just on the noise I hear in my life emphasizes the sounds I have grown familiar with and take for granted on a daily basis now.