Marketing tactics usually have a way of making us believe that we want or need something based on association. We all know smoking isn't good for us and chores are never fun, but some how we always fall for the same old tricks. If things look fun or enjoyable we want to to those things too. If a pretty girl looks good doing it, won't we look good doing it too? These basic associations are constantly fanned in front of us. We so easily believe that a good time could happen vacuuming or inhaling as long as the people look happy and a catchy tune plays in the background.

Looking into this prevalent theory, I created a video that mimics (or mocks) how commercials are targeting their audience.